Note: this article has been previously published by the author.

A True Story.

I came home one evening from a fourteen-hour workday, having had three hours of sleep the night before. I was tired, cranky and hungry.

My wife met me at the door and said “Can you take us over to the church for Kid’s Club?”

My gut-level response? Gripe!

Yeah, that’s right. I wanted to say no. I wanted to remind her that if she had a driver’s license she wouldn’t need to ask. I wanted to say that the kids could skip their meeting this week. I wanted to ask “What about my dinner?”

But what I wanted wasn’t the best response. It wasn’t even the right response. It was a typical response.

Here’s what I forced myself to do instead: I smiled. I said “Sure.” I trudged out into the cold, scraped the frost off the windows of the car, started it up, went back inside and gave everyone a hug. I did this because it was exactly the opposite of what I wanted to do.

This story took place several years ago, yet similar choices are required of me every day. It’s something that will never change. Success demands you choose actions that are out of the ordinary – every day. Are you prepared to make that commitment?

The Incredible Power Of Contrarianism.

You want a better than average life? Stop doing what most people do. Begin right now. Don’t wait until later today. Don’t put it off until tomorrow. Make some different choices – right now.

I’m serious about this! Change is one of the most universally hated events. You should be prepared to welcome it for that reason alone – just because most other people won’t. Call it Contrarian Thinking or Contrarianism. It’s a way to force yourself to look at your choices from a different perspective.

Here’s the drill… When you want to generate better results than you’ve been getting, consider choosing a behaviour opposite of what you (or most people) would normally select in this particular situation. Now, I’m not saying you have to follow the course of action this exercise points you toward. Just give it serious consideration. Does this choice offer the possibility of better results? Do you have anything to lose by attempting this task? What other alternatives can you think of that might lead you away from the ordinary and toward the extraordinary? Make the best decision for you – based on the results you’re after.

In concise terms, Contrarians believe that the average person isn’t overly healthy, wealthy or happy – that these people just don’t make the right choices, or take the right actions, that lead to a better lifestyle. Contrarian philosophy also suggests outstanding achievement might be as simple a matter as choosing behaviours exactly opposite the average.

Emulate the exceptional not the ineffectual.

Let me ask you a couple of direct questions. Do most of the people you know deal with change well? Do you? If the answer was no (and it should have been), then there’s the justification for becoming a Contrarian. Simply put, if the results most people obtain in a given situation aren’t outstanding, why would you want to behave the way they do?

Let’s use this article as an example of what I’m taking about. A lot of people tend to read self-help literature passively, using the same approach they’d choose when sitting down with a novel. Be a Contrarian; do the opposite! Stop reading the moment you finish this paragraph, and act on what you’ve learned so far. Do something that opposes your normal choices. Not overly affectionate toward your spouse? Get up and give the guy or gal a hug. Say “I love you.” Better yet, put on the coffee, get them something to read and do those dishes they were about to do; show them you love them. It’s the opposite of what you’d normally do, and yet it makes sense, doesn’t it? We all know intuitively that better behaviours lead to better relationships. So, try what I’ve suggested… Put the article aside for awhile, and do something that’s out of character, that’s the exact opposite of what you usually do.

Convinced? Probably not. But that’s alright. Success is a journey, not a destination. The key is to keep moving in the right direction, to make more good decisions than bad.

Let’s look at another example of the kind of success-oriented movement that can be generated through Contrarian thinking. This one deals with procrastination, a problem of epidemic proportions.

Most people, I’m sure you’d agree, have problems with their to-do lists. I know I did. The pressure of things left undone was a constant in my life, and there were always tasks that seemed to get put off until they became so urgent they superceded everything else, wreaking havoc with scheduled work, interfering with more pleasant pastimes, threatening the quality of my life. Solution? Using Contrarian philosophy, I began to do the exact opposite of what I’d been doing. Specifically, I made the commitment to do my unpleasant tasks at the beginning of each day. After these tasks were completed, I’d go through the rest of the day working on a list of prioritized goals, refusing to worry about items shelved for another day because of time constraints. The results not only astounded me, they changed my life.

A Powerful Contrarian Technique.

Step 1: Find the most distasteful job on your to-do list and get it done. Why? The choice represents contrarian philosophy as well as any example I could give you. There’s something invigorating about clearing a repugnant task from your list of things to do – and it’s uncommon behaviour. Try it. You won’t be disappointed.

Step 2: From now on, begin each morning by doing the least preferable job(s) of the day. Chances are you’ll feel so good about yourself procrastination won’t seem half so attractive.

Step 3: Go through the rest of your day working from a list of prioritized goals. Recognize that worrying about things left undone is counterproductive, that a steady, energetic and worry-free progression through your most important goals will leave you further ahead at the end of the day than anything else you could do. It’s another uncommon or Contrarian choice.

Remember: When you’re prioritizing, don’t fall into the habit of putting jobs at the bottom of your list because they’re difficult, or boring, or nasty or… You get my drift, right? Arrange your tasks according to their importance and urgency – not by degree of difficulty.

I have many such examples of Contrarianism in action…

Are you, or have you ever been, a couch potato? I have. Here’s how I beat the habit: I made the decision to give my wife $5 for her personal shopping fund every time I thought about turning on the television or renting a movie. The end result was I don’t watch as much television as I used to, and my wife was able to enjoy several months of shopping at my expense.

Do you have the habit of laying blame when something unpleasant happens? You’re not alone. The Contrarian (and difficult) choice is to take responsibility where most people wouldn’t. After all, there’s a staggering probability that at some point in the chain of events there was an opportunity for you to have done something to change the results you experienced. The Contrarian would also find out what it was they could have done to get better results and would make the decision to alter their behaviour next time around.

Have you got the idea? By identifying the things most people aren’t willing to do – then doing those things yourself – you put yourself way out in front of the pack. So, stop wasting time. Make the change right now. Get contrary. Get different. Get on the high road to success.

Stop doing what most people do, and start doing what successful people do.

Is that all there is to it? Do successful people just choose behaviours that oppose the average? For the most part, yes. In general, successful people set goals they’re going to enjoy pursuing, work hard on a daily basis to achieve those goals, do the best they can within the realm of their abilities and spend little time worrying about what they can’t do or what others think. You must know, you must recognize, that the average person doesn’t go through life this way. The average person is reactive, rather than proactive. The average person doesn’t chart and adhere to a specific course but tends to be at the mercy of the winds of change, a statement supported by the lack of preparedness often exhibited when a strong wind blows through.

Think I’m being too harsh? Then consider this course of action: Get a pen and paper and write down exactly what you want from life, when you want these things to happen and the resources you’ll probably need. Break each of these large goals down into smaller and smaller tasks until you get to something you can do immediately. Do this thing. Then do the next task. And the next. And so on.

What? It’s too hard? It’ll take too much time? Well, you’re right. It should become obvious that this exercise is one without end, that will take you a lifetime to complete. But that’s the point. I’m convinced there are few people in this world who make the decision to spend each of the days they’ve been given on this earth “on purpose.” Yet this is exactly what I’ve observed successful people doing! If there’s one ability these individuals share, it’s focus. Successful people “dig in.” They refuse to be daunted by the lifelong challenge implied by the word “success.” Successful people know what they want and go for it.

Be willing to cultivate experiences which will move you relentlessly toward your goals. Why? Because the average person won’t, and the successful person will.

Spend the rest of your days “on purpose.”

The idea is so elegantly simple. At some level, I believe all successful people recognize that the meaning they choose to place on their experiences determines the direction and shape of their lives. It’s like having a pair of magic glasses to illuminate what’s important and to diminish what’s not, and it bestows the power to make the right choices.

This insight is important! If you can manage to interpret your future experiences in positive, constructive or proactive ways, I’m convinced you can accomplish virtually anything you can envision. Why not begin now?

Get On Purpose.

1. Review the patterns in your life, making a list of things you enjoy doing that you’re also good at. If you come up with zilch, go out and try new experiences until you do find a pastime you can enjoy. Reasoning? If you can’t enjoy what you do, you’ll never achieve an enjoyable lifestyle.

2. Lurking within this list of things you enjoy are thousands of opportunities. Your next job is to find a product, service or idea you can sell that’s related to this list. That’s right – sell. The only way anyone ever makes any money is to sell a product or a service or an idea. Every job in the world is, in some way, a service. All businesses sell something. And behind every one of these businesses and services are ideas people have either discovered or bought. It’s something everyone should think about, if not understand.

3. As for achieving outstanding success in the field you’ve chosen, the procedure is simple… Your earnings will always rise in direct ratio to the following:

a) The demand for what you do.

It’s up to you to find this demand, or create it.

b) How well you do it.

This is where the enjoyment comes in. If you don’t enjoy what you do, you’ll never put in enough practice time to become outstanding at it.

c) How difficult it is to replace you.

The more valuable you make yourself in the eyes of your direct customer, the more difficult it becomes to replace you.

Alright, that was a global approach for getting “on purpose.” But what do you do about staying focused on a daily basis? I like to use what I call the 4 A’s of Achievement. It’s a system I devised for keeping me focused on the results I want from life. The system has helped me to maintain perspective, and it has led me to some outstanding achievements. I know it can do the same for you.

The Four A’s of Achievement.

Awareness: Know what you want – from life, from this day or even from your current task. Plan each leg of your journey “on purpose” and with daily enjoyment in mind.

This is so important! Specific destinations give you a target to aim for, or a direction in which to travel. They give you that all-important thing called focus. Having fun while you’re at it increases the likelihood that you’ll repeat the behaviour.

Action: Get moving! Small achievable steps, taken on a consistent basis, will get you where you want to go.

Virtually any vision you can hold in your mind can be accomplished in time. And as this is a life you’re planning, the only thing with the power to actually stop you is death itself. So, get moving!

Analysis: Keep your eyes open. Learn to recognize when you’re on course and when you’re not.

Think about it: Those miles you rack up every day will only get you to your next port of call if you’re travelling in the right direction. Look for signs. Write things down! Check up on yourself. Stay on course. Get “on purpose.”

Adjustment: If you find a good vehicle or a good road to travel, stick with it long enough to make some progress in the direction of your goal(s). But please! If you take a wrong turn, never hesitate to make a course correction. All good navigators know that staying on course is primarily a matter of small and continuous adjustments to keep from drifting off target.

Be prepared to modify your behaviour and actions as required.

That’s it. The uncomplicated but never easy path to the good life: Consistent and purposeful action over a lifetime – with a vigilant eye on the results.

To recap:

Figure out what you could enjoy doing with the rest of your life, then put your focus on behaviours with the potential to get you living that way. Pay attention to the results you get, making adjustments when needed. Become a Contrarian. Do what others are unwilling to do. Strive to find positive and productive meaning in each experience you have, rather than thinking, feeling, talking and acting as you have in the past. Dare to be different! If nothing else, you’ll end up with a more useful set of beliefs about what you’re capable of and about how the world works. Personally, I think the ride’s going to be more exciting than you could ever imagine. Have fun.